Meet Demetrius Jones, known to fans as 10it or simply 10, a talented artist hailing from Cleveland, Ohio. Born on March 26, 1999, 10’s journey into music is a fusion of faith, resilience, and raw talent. Raised in the church, he developed his musical foundation through the choir, but his surroundings often pulled him toward the realities of street life. This unique duality shapes the authenticity in his music.
10 draws inspiration from some of the most influential artists in the game, including Lil Wayne, J. Cole, Kendrick Lamar, Drake, and Lecrae. By soaking in the wisdom of his idols, he has crafted a sound that tells his story in a style entirely his own. Known for delivering meaningful messages, 10’s music redefines what it means to “keep it real” by offering hope, positivity, and an alternative perspective—showing that not every story needs violence to leave an impact.
Despite his growing success, 10 has faced his share of challenges. Losing his father at 19 left him searching for inspiration. That turning point led him to Time Is Money (Tim), the CEO of Time Is Muzik, whose mentorship and family-like bond helped reignite 10’s passion for the mic and the stage.
His dedication has led to major milestones. One of his standout tracks, “Rodeo,” featuring Brit Fox, was featured on the hit CW show All American (Season 3, Episode 7) thanks to collaboration with Brit Fox Studios. He has also partnered with Blue Magic, further solidifying his place as an artist to watch.
Through it all, 10 remains humble and grounded, grateful for his supportive team and management. He pours his heart into every performance and track, offering music that resonates deeply with those seeking meaning and inspiration in a complicated world.
